The mix of abstracts and presenters in the parallel sessions are with purpose heterogenous but with the same focus. Different disciplines and approaches are put together to reflect the purpose of this cross-disciplinary conference. We hope that the collision of approaches will enhance your research (new types of comments), enable you to make new contacts, and encourage you to develop more cross-disciplinary research initiative.

Wednesday 26.11.2008

PARALLEL SESSION 1

15.15-15.45 CHAIR: Vesa Viitaniemi - The Future of the Web? - From Traditional Models to Online Solutions

15.45-16.15 Maria Berglund, Anu Helkkula, Minna Pihlström, Kirsi Kemppainen & Piia Nurkka - Social Value of Using Web 2.0 Services in an Event Context (HANKEN School of Economics & Tampere University)

16.15-16.45 Eve Kristiina Hipeli - The Virtual Experience: How Online Media Affect Young People, Science and Society (University of Zürich & Zürich University of Applied Sciences) 

16.45-17.15 Petteri Repo & Ilpo Koskinen - Marketing Mobile Multimedia in Television (National Consumer Research Center & University of Art and Design Helsinki)

PARALLEL SESSION 2

15.15-15.45 CHAIR: Sol-Britt Arnolds-Granlund - Experiencing Experiences - Discussing Methods of Research (Åbo Akademi University)

15.45-16.15 Jennie Lindström - Human Centered Design (Luleå University of Technology)

16.15-16.45 Calle Carling - To Unveil Experience in Order to Use it as an Educational Tool in Drug Prevention Work (Åbo Akademi University)

16.45-17.15 Nina Dahl-Tallgren - User Experience Audience Development   (KulturÖsterbotten)

PARALLEL SESSION 3

15.15-15.45 CHAIR: Peter Björk & Annika Ravald - Extending Tourism Experience (HANKEN School of Economics)

15.45-16.15 Virpi Roto - Temporal and Granular Nature of User Experience (Nokia Research Center)

16.15-16.45 Patricia Aelbrecht - Le "Grand Voyage": Dream, Breakaway and Freedom. The Experience, the Told Experience and the Experience Economy (Åbo Akademi University)

16.45-17.15 Marie Alsér, Fanny Bergström & Caroline Stenbacka Nordström - Developement and Integration of Brand Promises in the Backstage Experience Room. A Case Study of Norrgavel. (Luleå University of Technology)

Thursday 27.11.2008      10-12 o´clock

PARALLEL SESSION 1

 10.00-10.30 CHAIR: Miia Lammi - Case Creative Lab - the Idea Factory for Experiences (MUOVA)

10.30-11.00 Minna-Maarit Jaskari - Consumer Experiences on Materials (University of Vaasa)

11.00-11.30 Katriina Heljakka - Toystories: Adult Play and Experience with Designer Toys (University of Art and Design Helsinki)

11.30-12.00 Birgitta Snickars von Wright - Drama and Theatre as a Way of Experiencing and Exploring Life (Novia University of Applied Sciences)

PARALLEL SESSION 2

10.00-10.30 CHAIR: Merja Koskela - Promoting Experience on Websites for Food and Wine Lovers (University of Vaasa)

10.30-11.00 Simon Staffans - Teaching without Teachers? Conclusions Drawn from the Development Work on the Edutainment Cross Media Concept The Space Trainees (Åbo Akademi University)

11.00-11.30 Jenniina Halkoaho, Martti Laaksonen & Sanna Vainionpää - Creating Successful Customer Experience in Digital Media Services - Case Big Brother (University of Vaasa)

11.30-12.00 Mikko Rask & Petteri Repo - Skiing Tunnels and Walking Sticks - Radical Innovations with Durable Experiences (National Consumer Research Center Finland)

PARALLEL SESSION 3

10.00-10.30 CHAIR: iDTV Lab - Exploring Methods for Measuring Media Experience (Åbo Akademi University)

10.30-11.00 Sanna Rådelius & Caroline Stenbacka Nordström - Creating Customer Experience in the Event Marketing Industry. A Study of Swedish Event Marketing Agencies´ View of the Concept "Experience" (Luleå University of Technology)

11.00-11.30 Hans Gelter - Total Experience Management (TEM) as Innovative Methods for Sustainable Nature Based Tourism (Luleå University of Technology)

11.30-12.00 Pauliina Tuomi - Experiencing SMS-Based, Human-Hosted Interactive TV (University of Turku)

Thursday 27.11.2008      14-16 o´clock

PARALLEL SESSION 1

14.00-14.30 CHAIR: Olli Raatikainen - Dynamic Product Placement in 3D Video Games and Gameplay Experience (University of Vaasa)

14.30-15.00 Karl-Jacob Mickelsson - Understanding the Activityscapes of Enthusiastic Consumers (HANKEN School of Economics)

15.00-15.30 Minna-Maarit Jaskari - A Closer Look into Experimental Learning - How to Enhance the "Minds-On" Learning within Marketing Studies (University of Vaasa)

15.30-16.00 Annika Wiklund-Engblom - Investigating End-Users E-Learning Experience (Åbo Akademi University)

PARALLEL SESSION 2

CHAIR: Jens Nyman

14.00-14.30 András Szabo - Micro Blogging and Shared Experience - A Case Study of Twitter (University of Vaasa)

14.30-15.00  Larissa Jõgi, Marin Gross & Kristiina Krabi - Emotions and Feelings in Learning Process: Understandig Emotional Learning Experiences of Postgraduate Students (Tallinn University)

15.00-15.30 Leena Björkqvist - Learning Environments of Various Creative Fields. Lifelong Learning for Artists and Working Based Studies for Students - Case Produforum, a Network for Small Independent Groups (Novia University of Applied Sciences)

PARALLEL SESSION 3

CHAIR: Ann-Sofi Loo 

14.00-14.30 Leif Östman - Experience in Dewey´s Pragmatist Aesthetics (Novia University of Applied Sciences)

14.30-15.00 Fredrik Bäck - Religious Organizations on the Internet in Finland - A Comparative Study (Åbo Akademi University)

15.00-15.30 Eino Sarkola - Learning Experiences in Italio Calvino´s Invisible Cities (Mikkeli University of Applied Sciences)

15.30-16.00 Jenniina Halkoaho - Massmedia as a Cultural Resource for Consumer (University of Vaasa)

Friday 28.11.2008

PARALLEL SESSION 1

10.00-10.30 CHAIR: Lena Mossberg - Extraordinary Experiences through
Storytelling (Handelshøyskolen BI)

10.30-11.00 Katarina Wallis with performance of Drumphonics - Regional Development through Creative Experience (Novia University of Applied Sciences)

11.00-11.30 Eva Ahlskog-Björkman, Hannah Kaihovirta-Losvik, Kristina Skog & Johan Vikström -  Aspects on Experience in Arts Education (Åbo Akademi University)

11.30-12.00 Maria Westvall - The Relationship between Experiences of Music and Teaching of Music (School of Music Örebro University)

PARALLEL SESSION 2

10.00-10.30 CHAIR: Anu Norrgrann - The Retailer as a Co-Creator of Product Meanings and Consumer Experiences (University of Vaasa)

10.30-11.00 Anu Tuominen - New Service Concept Based on Experiences for Social and Health Care Sector (Turku School of Economics)

11.00-11.30 Helen Fuchs - A Model for Analysing Design (Lund University & Högskolan in Halmstad)